Arrowsmith Essay -- essays research papers

Arrowsmith is a classic American novel written by Sinclair Lewis. Lewis wrote this book in the early 1900’s as a current outlook on the world of science in that time. The main theme it focuses on is commercialism and its effect on science. During this time period there were many advances in the field of medicine; everyone was racing to find the cure to deadly diseases and then patent it and profit off it. Helping humanity was more of a business than a service to the human race as doctors and institutes became more and more capitalistic. Like a business trying to maximize its profit, many doctors and scientists cut corners and guessed at many things so they could get their products or methods on the market as fast as possible. However, there were a few scientists who stayed strictly devoted to their science, not letting money, glory, and success corrupt them. Scientists such as this despised commercialism and held contempt against the other doctors and scientists who fell into that system of capitalism. The book follows the life of Martin Arrowsmith, a scientist who is torn between pure science and commercialism. He wants to be a true scientist but he is pushed into commercialism by everyone he meets, except for a select few. Among the few is Max Gottlieb, who is Martin’s model for everything a true scientist should be. Gottlieb is a bacteriologist who is completely against the capitalist values of commercial doctors and scientists; he devotes himself religiously to his science, and he believes in being completely thorough and not guessing or accepting things without completely understanding them. Terry Wickett, a disciple of Gottlieb’s, holds all the same values and attitudes as Gottlieb toward capitalism and commercialism. He helps Martin break away from commercialism, and become a true scientist. Another person who greatly helps Martin in his life is his first wife, Leora Tozer, who stands by and supports Martin no matter what. She devotes herself to Martin as much as Gottlieb devotes himself to his science. She supports him in whatever decision he decides to make, she helps and comforts him in his times of need, and she remains completely loyal to him at all times, even when he is not completely loyal to her. The story starts with Martin Arrowsmith as a medical student at Winnemac University, where he was first introduced to commercial science and pure s... ...from the Plague. What is ironic about this is that this pure science tends to benefit humanity more than commercialism science in the long run. The notion that one significant improvement over a long period of time is better than a series of failures and half-successes is drowned out by the propaganda of commercialism. Pure science produces methods and medicines that are certain. They have been thoroughly tested and proved to be successful, as opposed to the medicines produced by commercial scientists. While they produce more, they are not certain as to what effect they will have. They hope that if their product works in one situation, it will work in every situation. However, commercial science does have positive points as pure science has negative points. While pure science is more certain it is also much more long term. Commercial science gives immediate care and help, despite how much it may actually help. Pure science is presented as something that looks toward and works for the future, while commercial science deals with what is happening at the moment, but commercialism hinders pure science so much that, in effect, it may be bringing about the destruction of its own future.

The Soliloquies of Shakespeares Hamlet - To be or not to be Soliloquy

The â€Å"To be or not to be† Soliloquy of Hamlet      Ã‚  Ã‚   Does the hero in Shakespeare’s Hamlet deliver a soliloquy that does not fit the dramatic context? Does the soliloquy suggest that suicide is imminent? This essay proposes to answer these and other questions relevant to the â€Å"To be or not to be† soliloquy.    Lawrence Danson in the essay â€Å"Tragic Alphabet† discusses the most famous of soliloquies as involving an â€Å"eternal dilemma†:      The problem of time’s discrediting effects upon human actions and intentions is what makes Hamlet’s â€Å"To be, or not to be† soliloquy eternal dilemma rather than fulfilled dialectic. Faced with   the uncertainty of any action, an uncertainty that extends even to the afterlife, Hamlet, too, finds the â€Å"wick or snuff† of which Claudius speaks: â€Å"Thus conscience† – by which Hamlet means, I take it, not only scruples but all thoughts concerning the future –    does make cowards of us all; And thus the native hue of resolution Is sicklied o’er with the pale cast of thought, And enterprises of great pitch and moment, With this regard, their currents turn awry And lose the name of action. – (III.i.83). (75)    Considering the context of this most notable soliloquy, the speech appears to be a reaction from the determination which ended the â€Å"rogue and peasant slave† soliloquy. In fact, in the Quarto of 1603 the â€Å"To be† speech comes BEFORE the players’ scene and the nunnery scene – and is thus more logically positioned to show its emotional connection to the previous soliloquy (Nevo 46). Marchette Chute in â€Å"The Story Told in Hamlet† describes just how close the hero is to suicide while reciting his famous soliloquy:      Hamlet enters, desperate enough b... ... Levin, Harry. â€Å"An Explication of the Player’s Speech.† Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. Rpt. from The Question of Hamlet. Oxford: Oxford University Press, 1959.    Nevo, Ruth. â€Å"Acts III and IV: Problems of Text and Staging.† Modern Critical Interpretations: Hamlet. Ed. Harold Bloom. New York: Chelsea House Publishers, 1986. Rpt. from Tragic Form in Shakespeare. N.p.: Princeton University Press, 1972.    Rosenberg, Marvin. â€Å"Laertes: An Impulsive but Earnest Young Aristocrat.† Readings on Hamlet. Ed. Don Nardo. San Diego: Greenhaven Press, 1999. Rpt. from The Masks of Hamlet. Newark, NJ: Univ. of Delaware P., 1992.    Shakespeare, William. The Tragedy of Hamlet, Prince of Denmark. Massachusetts Institute of Technology. 1995. http://www.chemicool.com/Shakespeare/hamlet/full.html

Long Beach City Mayor

Being a mayor of my city, Long Beach, CA, and having some money left after making planned budget expenses, I would primarily think about the opportunities to invest it into a project, which would bring some income into municipal budget in the future. Long Beach is a known tourist attraction, which every year welcomes thousands of tourists and has highly developed infrastructure for entertainment and leisure. That is why my idea can be the following. I would find a strong financial partner or partners (not more than 2-3) and offer them to build something like a recreation center. We would find some territory, preferably close to the seashore, construct a small 1-2 stored building and open a spa for offering such services as massage, various cosmetic procedures, fitness services, including facilities for physical training, like gym and swimming pool, and so on. It would be a cozy fitness center, which will definitely find its market in Long Beach due to such competitive powers as affordable prices, advantageous location, various high-quality services and stable reputation. There are several important reasons why I would choose such way of investing 1 million dollars from municipal budget. First of all, such a center would be a new place for our citizens and, especially, for numerous guests of our city to recreate, become fit and beautiful. Besides, it would have a great social significance for our community, because a lot of new workplaces would be opened for people of Long Beach. Also, as it was mentioned before, certain part of income from this enterprise will constantly flow into municipal budget, giving me (as a mayor) opportunity to spend more money for urgent needs of the city. Finally, it is also important that recreation center is a very prospective project, which can be transformed in the future into a large community center. Certainly, in that situation, as a potential investor, I will not be concentrated only on this very idea. I will remain absolutely opened for other interesting investment projects, and if someone offers me another profitable and secure business proposal, I would gladly support it and give the money for its implementation. The main criteria are to receive permanent income into city’s budget and to initiate a project with high social significance, which would contribute into positive reaction of local community on this idea and strengthen reputation of city’s authorities.

Marketing Kraft Food Group, Inc.

KRAFT FOODS GROUP, INC. JASMINE de GENESTE Kraft Foods Group, Inc. Kraft Foods Group, Inc. is a compilation of C. W. Post, Oscar Meyer and James Lewis Kraft. Each of these men started a business that would grow significantly because of the innovative thinking and vision they had to produce a product that gained customer loyalty and profits. The way they conducted business in the late19th Century, early 20th Century showed vision for a future that would be able to distribute products effectively and efficiently through advertising the brand name. â€Å"Mr.Post used marketing techniques that are now considered industry standards, but which were innovative for their time. These included extensive advertising, coupons, free samples, product demonstrations, plant tours and recipe booklets† (Mit. edu, 2013). Many organizations today offers, free samples, coupons and product demonstrations and the amount of money that are used for marketing is astronomical. Each of these men went aro und the communities to advertise and sell the products to customers, by using horse and cart. This gained the trust of customers and the appreciation that they delivered allowed them to gain even more business.Throughout the years as each of the companies grew and the â€Å"brand name† became popular and trusted by consumers, allowed for mergers and acquisitions to expand the businesses to make higher profits. In the early 1980’s General Foods acquired all three companies and formed Kraft Foods Inc. in 1989. â€Å"Kraft is a beloved-billion-dollar brand that spans the continent with many different products from peanut butter to cheese and â€Å"anything† dressings† (Kraft. com, 2013). A fact believed by millions across the world. Many household in North America and Canada believe the â€Å"brand name Kraft† to be a name to be trusted.Kraft was a subsidiary of Mondelez International until 2012, a spun off was done to allow Kraft to focus on the Nort h American and Canadian grocery business leaving Mondelez to focus on the snack business globally. It was a move that was made to allow Kraft to take advantage of its’ â€Å"brand name† with consumers that trust and rely on the products. The mission is â€Å" to be North America’s best food and beverage company. Our company has a great heritage that we’re building into an even greater future† (Kraft. com, 2013). The mission statement is short and sweet, and the company stands behind being the best food and beverage company.This is proven in the annual report that states â€Å"Wal-Mart was responsible for 25% of sales alone† (Kraft. com, 2013). Kraft $18 billion dollar company with sales in food and beverages and the impact that it has had on 98% of households in the United States along with 99% in Canada. Kraft’s customers are wholesalers, supermarket chains, distributors value stores to name a few. The name in itself is worth billion s and Kraft is using it along with the history from the beginning of the 19th Century to show, how it will impact consumers future. Kraft is a beloved-billion-dollar brand that spans the continent with many different products from peanut butter to cheese and â€Å"anything† dressings† (Kraft. com, 2013). All part of the positioning of the products that has the Kraft name that consumers trust and depend on. Kraft realized that it needed to separate itself from Mondelez International in order to increase profits, customer loyalty and shareholders support. The strategic move will help Kraft once again become America’s number one family name. The customer teams interact with operations to effectively manage customer relations.This is achieved by collaborating with customers to develop strategies to introduce new products, define categories, consumer insights, consumer markets, promote products, and price setting. Kraft resources are combined across product lines to e ffectively support retailers, and advice retailers on the strategies to use for products to obtain the highest profit. Acosta and Crossmark are the sales and marketing agencies used by Kraft as extensions to the customer team to provide in-store product placement support, distribution and execution of promotions for products.Innovative thinking and technology has enabled Kraft to reach many of its customers by nature of the Internet. â€Å"It can work for your product or service if you plan and execute an integrated communications plan designed to strengthen and maintain your relationship with the customer† (Muse, 2013). Kraft website is very informative and it has all the information that customers and retailers find informative. It gives insight to the mission, vision, environment, sustainability and history of Kraft.This is all part of marketing as stated by Professor Brauer â€Å"the process of planning and executing the conception, pricing, promotion, and distribution o f goods and services to facilitate exchanges that satisfy individual and organizational objectives†. The product positioning used by Kraft Foods Group, Inc are a combination of competitor positioning, price positioning, quality level positioning and product attributes. Kraft face competition with large national and international companies, and have to differentiate its product from competitors to maintain competitive advantage.The quality of products and innovative growth, brand name, and the loyalty of our consumers for the excellent service we provide help position Kraft products. Our consumers and customers are satisfied with their product preference because they are given the ability to identify the product. â€Å"Product placement is the insertion of commercial products in entertainment products† (Miclot, & Segal, 2012, p. 20). The use of advertising campaigns to market brand names along with promotions for consumers are accomplished by third-party vendors by analy zing buying patterns, trends and the knowledge that we have on consumers to create marketing programs.The goals and objectives for Kraft Food Groups, Inc. are to be able â€Å"to predict, identify and interpret the taste and dietary habits of consumers and to offer products that appeal to consumer preferences† (Kraft. com, 2013). Being able to predict the shifts in consumer taste for short-term, or long-term trends is imperative for Kraft revenue. The different products offered to consumers are also important and Kraft innovative team will ensure the development, introduction, and rapid growth for products.Intellectual property protection for Kraft product and ensuring that the rights of others intellectual property is not being infringed. The perception of Kraft Foods Group, Inc. must be positive by ensuring health implications of products has the highest quality to be accepted by consumers. The sales and market share are affected if consumers are not satisfied and if produc ts are not developed quickly. Ensuring that divestures are paying of our debt and we maintain a great place in the Standard and Poors ratings. Being prepared to keep the comparative advantage if Mondelez should become one of our competitors in the future.Kraft Foods Group, Inc. will ensure that consumer satisfaction are met by offering a diverse set of products with the highest quality to ensure increase revenue for shareholders. Reference Brauer, T. (2013). Marketing. Retrieved April 12th, 2013 from the Colorado Technical University Web site: https://campus. ctuonline. edu/pages/MainFrame. aspx? ContentFrame=/Home/Pages/Default. aspx Kraft Foods Group. (2013). Mission Statement. Retrieved April 12th, 2013, from the World Wide Web: http://www. kraftfoodsgroup. com/About/index. aspx Kraft. com. (2013).Annual Report on Form 10K. Retrieved April 12th, 2013, from the World Wide Web: http://www. kraftfoodsgroup. com/Investor/annual_shareholders_meeting. aspx Miclot, S. & Segal, S. (2012) . Introduction to Marketing. Words of Wisdom LLC. Schaumberg, IL. 1st Ed. Mit. edu. (2013). The History of Kraft Foods, Inc. Retrieved April 12th, 2013 from the World Wide Web: http://web. mit. edu/allanmc/www/kraftfoods. pdf Muse. (2013). Developing Marketing Strategy and Mix. Retrieved April 8th, 2013 from the World Wide Web: https://campus. ctuonline. edu/courses/MKT210/p1/hub1/25351. pdf

Ode on Melancholy †Commentary Essay

Everyone everywhere feels sadness. Whether it is everyday, or every once in a while, it is a feeling shared by all. In John Keats’ â€Å"Ode on Melancholy†, the poet expresses his views on the emotion and a mood of balance is conveyed with the help of the philosophy of the speaker, the language used and the overall message conveyed. First of all, the perspective that the poet takes when viewing the subject of melancholy creates and supports the balanced atmosphere. The poet is the speaker and he is speaking to someone, everyone, suffering from melancholy. He is informing them about how to deal with their natural feeling. In the first stanza of the poem the poet dissuades the victim of melancholy from ignoring their sadness: do not commit suicide. He is telling the melancholy people how not to treat their melancholy. He mentions that melancholy is so heavy and poisonous that ignoring it will only make it worse; victims have to abandon their negative-ness toward melancholy. In the second stanza, he says that when melancholy strikes, one must embrace it – allow himself to feel it; this is the only way to deal with it. He is presenting possible ways to deal with the melancholy. The third stanza says that melancholy, beauty, pleasure and joy are linked. Only by feeling melancholy, can one feel joy, and vice versa. The poet’s philosophy on melancholy is that only by experiencing it and accepting it can one truly appreciate and recognize joy. This is the solution to the problem of melancholy – this is how one should treat their melancholy. Thus, the poet’s point of view on the issue of melancholies, based on a balance of emotions, helps evoke a mood of equilibrium. Secondly, the language used in the poem also helps bring about a balanced atmosphere. The first stanza begins with â€Å"No, no, go,† low frequency, negative, gloomy sounds that evoke the feeling of melancholy. There are several negative images that follow. There is an allusion to Lethe, the River of Forgetfulness in Greek mythology. Other allusions to Greek mythology are Proserpine or Persephone, goddess of the underworld and Psyche who is commonly associated with the soul. The reference to Persephone reflects how Keats feels about melancholy. Like Persephone’s obligation to spend half the year in the underworld and the other on the face of the earth, melancholy can be seen as partly bad but partly good as well, since without knowing how melancholy feels, one would not know how joy feels. Poisonous plants like wolf’s-bane, nightshade and yew-berries are mentioned – likened to melancholy. At the end of the first stanza, there are low frequency sounds on the words â€Å"anguish of the soul†. This draws out the line and puts emphasis on its meaning. In the second stanza there is a simile, likening melancholy to a cloud that has fallen from the sky – heaven to be precise. Heaven is a positive word, associated with where melancholy comes from in the poem. This juxtaposition of positive and negative images also helps to enforce the point that melancholy and joy are connected. Further evidence of this is the term â€Å"weeping cloud† that implies rain, which is usually associated with dreariness, but in truth it also nourishes – it â€Å"fosters the droop-headed flowers†. The mention of the â€Å"droop-headed† flowers is sad, but the nurturing of them is happy. The mention of the word â€Å"rainbow† in line six of the second stanza adds even more reinforcement to this idea. The word â€Å"rain† has a high frequency sound – a happier sound, whereas the word â€Å"bow† has a lower frequency sound – a gloomier sound. On top of this, a rainbow requires both sun and rain to occur. The phrase â€Å"April shroud† also contains contrasts. â€Å"April† implies spring, life and happiness, whereas â€Å"shroud† implies death. Positive images that flood the senses are featured on lines five to seven. These counterbalance the negative images featured in the first stanza. There is a pun on the word â€Å"morning† in the seventh line – it could also be taken as â€Å"mourning† which is a contrasting word to â€Å"morning†. In the eighth line of the second stanza melancholy is personified. The poet refers to it as â€Å"mistress† and â€Å"her†. The term â€Å"rich anger† is used. It is a paradox, and it enforces the idea of balance. In the last line of the second stanza, the words â€Å"feed deep, deep† are employed. They all contain high frequency sounds, which give off the feeling of energy, which contrasts the melancholy. The term â€Å"peerless eyes† in the last line is a pun since it could mean that no one can match those eyes, or it could also mean that the eyes are unable to perceive. The third stanza continues the personification of melancholy. However, Beauty, Joy, Pleasure and Poison are personified as well. The poet says that Beauty, Melancholy and Joy go hand in hand in hand. The mention of the word â€Å"die† in line one of the third stanza is a negative image. There is an enjambment from line two to line three. The word â€Å"adieu† in line three of the third stanza also proposes a negative image. In line four of the second stanza, the word â€Å"poison† is used in conjunction with the term â€Å"bee-mouth†. The â€Å"bee-mouth† is a delicate image, whereas poison is a cruder one. On the last line of the poem the contrasting term â€Å"cloudy trophies† is used. Hence, the language employed in the poem, the balance of happy and sad, positive and negative helps create and maintain the mood of equality of the poem. Finally the overall message that is conveyed aids with achieving the sense of balance present in the poem. The theme of the poem is that in life everything is balanced, to value joy, one must have encountered sorrow. In order to identify beauty, one must have seen ugliness. This is achieved through the paradox – Keats’ main figure of speech. This idea is reflected in the philosophy of melancholy presented by the poet. Everyone can relate to this since there are a lot of things in everyday life that people take for granted. The idea of karma is based on this. Therefore, the universal message conveyed by the poem revolves around balance, which helps enforce the mood of balance present in the poem. In life it is important to have equal amounts of everything – good and bad. In John Keats’ â€Å"Ode on Melancholy†, an atmosphere of equilibrium is created with the help of the mantra on sorrow of the poet, the language used and the overall message conveyed.

How Has The Automobile Shaped American Culture Essay

Vehicles of all sorts have dominated the roads of America in all phases of history. From its early invention till further sophistication, it has been the most convenient means of transport for the common man. With the passage of time this invention made life easier and augmented to bring freedom to all Americans making it a liberal country. The objective of writing this paper is to provide a comprehensive sketch of the automotive history in America. What advancements and upheavals were faced by the American automotive industry and how with deep thought, deliberation and insight, all the problems were resolved. The paper discusses how in different phases of various social and economic ups and downs influenced automotive history the luxury and prestige turned to be a necessity for ordinary Americans. History of American automobile: The first car: The foremost car on American boulevards was a horse buggy with a lone cylinder engine manufactured by Charles and Frank Duryea in 1923. Within few years autos came out of the typical vehicular animal autos and gradually took the form of modern vehicles we see today. o be exact, with a multi cylinder engine in obverse, clutch and transmission on the bottom floor, shaft drive, leaf springs, brakes, wheel & gear connections, tires etc. (Michael, 146). Despite these advancements there were some unsettled challenges, as in tires would blow on speed every now and then. Petrol was more like kerosene oil, and lubricant akin to adhesives. Driving in cold weather was virtually impractical. Other spare parts made of steel would repeatedly break and distract journey. The electric cars which were recommended for ladies had heavy clutches making the drive very difficult. Engine protection needed constant care. A lot of parts required regular replacements making automobiles like playthings for the rich in that era, making it a luxury to the common man. Henry’s T model: In 1920s, Henry Ford’s T model revolutionalized and added a milestone in the whole automobile industry. He did not invent the motor car however, but used an assembly line technique which was affordable to all. During mid 1990s his Ford Company manufactured more than fifteen million model T cars. Thus, Henry altered the social and economic outlook of not only US but of the whole world. Here was a car that merged the pits motorized blunders of its manufacturers and yet it was a breakthrough in the history of automobiles. It was amazing to see garbage piles filled with endless filthy lot of interchangeable pieces which anyone could bolt together to upkeep his T model onto the streets indefinitely. Literally, Ford brought America on its steering helm (Brown, 55). Engineers can’t forget 1930s when two major improvements were brought in the ride quality of American cars. Engines were brought between the front two wheels. This helped the car to be spacious for more passengers and engine weight was put forward making the drive easier. As a result the car could bounce less and kept floating instead. Thus, it turned out to act like an American family car also as a result of changes in structure and style. Another boost came in automobile industry in the form of first fully automatic transmission in 1939. All that the driver had to do was leave the shift lever in drive and keep going. After world war two such automatic cars burgeoned everywhere on streets. Gradually these cars were ordered by majority of families since it became much easier to drive for every member of the family. Consequently, people of all ages were seen driving due to the automatic system in cars. People turned more independent and entertainment seeking since they started owning personal cars which became symbols of prestige during those days. As they say that nothing is constant except change, things keep evolving and advancements pave their way with some wild developments. Family automobiles kept evolving with additional amenities such as air-conditioning, power windows, and power seats, automatic headlight dimmers etc. Ride turned to be smoother and silence thus bringing more convenience for those availing the facility. All of a sudden, the federal government intervened in car manufacturing and the circumstances changed from 1970s. they ordered companies how to make cars in order to curb exhaust emissions affecting the environment causing pollution, and new safety measures were introduced to contain highway crashes which were occurring as a result of new cars on streets etc. these regulations came so fast that engineers hadn’t yet kept a track of them and new issues started popping up (Michael, 123). Effects of Arab Oil Embargo in 1973: With this trend came other unforeseen concerns like Arab Oil Embargo in 1973. The entire structure of auto fabric changed overnight. Long run planning was not viable. Petrol prices were increasing manifolds & gripped the whole nation in a mode of inflation worst after the great depression of 1930. This embargo was declared by Organization of Arab Petroleum Exporting Countries or the OAPEC (comprising the Arab members of OPEC, including Egypt, Syria and Tunisia). This was due to America’s decision to resupply forces to Israeli military during Yum Kipur war. The stocks were crashing, people were in panic but there was no way out. Until next year in 1974 when the embargo was lifted when Secretary of State Henry Kissinger had reached a deal to withdraw Israeli forces from parts of Sinai & Golan Heights in Middle East (Richard). In addition, to meet federal standards engine modifications were taking place hurting people’s purposes like anything deteriorating the economy. In the upcoming years during 1970s American automotive designs were in total unruliness and bedlam. On the other hand, Detroit has incorporated conventional American luxury and gadgetry into undersized and lighter cars meeting governmental regulations & promotion pre-requisites. Effects of automobile on American lives: Automobiles have brought more independence and freedom to the lives of people. With further advancements cars are no more a luxury but a necessity. Almost every other household in America holds a car. People are availing less, the facility of mass transit system. Additionally, families can go on outings and stay late night outside home for recreation and entertainment. Thus, it has given reality to the concept of family vacation. Automatic cars have brought a surge in the number of drivers belonging to different age groups as a result under aged enthusiasts have come onto roads. They go with friends for fun and distances between relations have shrunk. The modern autos have brought people closer and increased personal bonds. Americans are also becoming fond of car racing and love to see speed competitions on shores which have impelled companies to invest on auto racers who are capitalizing on this profession (Brain). Apart from convenience & comfort, auto craze has led to accidents, social isolation, environmental and noise pollution. Free parking spaces are installed around d restaurant, shopping centers, commercial buildings etc, which encourages people to drive even for shorter distances. Thus, it resulted in reduction of sidewalks near crowded places endangering the common pedestrians. Moreover, estimates report that an ordinary American car emi ts approx 3. 4 grams per mile of carbon monoxide which is really dangerous for environment and its habitat. The annexure of roads has produced a cutback of forest areas disturbing ecological balance (Brain). This is augmenting to global climate change and endangering wildlife. Excessive construction of roads has resulted in surface runoff alteration, which in turn increases the risk of flooding. Social scientists say that automotives have also disconnected communities and increased individualism. Many people don’t even labor to walk or exercise up to their neighbors unless something very urgent occurs. In 1990s many songs were written with cars as their main subjects. Drive through and drive in facilities has made people fond of junk food. Eating without laboring to get out of the car helps breed laziness and obesity. Therefore obesity is increasing in American culture which may lead to diabetes, heart attack and other fatal diseases. Conclusion: Not only Americans but entire world cannot imagine a life without automobiles or vehicles. Though autos are facilitating our lives in a number of ways, nevertheless its detriments outweigh the benefits. Accidents, environmental threats, pollution, individualism and other side effects are such which cannot be overlooked. So, let’s hope for further improvements which would contain these harms and bring more benefits to American citizens without restraining their idea of freedom.

How can an eco-house change people behaviour in the culture of Saudi Research Proposal

How can an eco-house change people behaviour in the culture of Saudi Arabia - Research Proposal Example This policy has been intended towards securing ample housing for various segments of the citizens within the country. However, the issues of global warming, renewable energy utilisation and efficient use of the natural resources for building houses are also required to be considered for efficient â€Å"sustainable housing implementation† within Saudi Arabia. There has to be initiative from the government for formulation of policy towards provision of sustainable housing at affordable prices. Any policy in this direction should have to be inclined towards fulfilment of mainly three objectives. Firstly, the policies should generate housing enhancement; secondly, they should empower the poor and finally the policies should be able to provide a feeling of self-privilege to the weaker sections of the people. Provision of sustainable housing has to be therefore concerned with the formation of ecosystem of houses (Choguill, 2007). An appropriate solution to the present problem in the country with respect to economic as well as environmental perspective is the foundation of an architecture model of eco house for the country. The successful implementation of sustainable housing in Saudi Arabia is essential to be supported by the government and to be backed up by the public awareness. The aim of the paper is to derive the best course of investment towards this aspect of the economy that not only finds an eco-house model but also contributes towards the economic aspect of housing policies through the royal order. The aim will be fulfilled with the help of achieving the objective of this research. The objective is to conduct research and identify every possible ways of designing an eco-friendly house that suits within the environment of Saudi Arabia. The methods of building sustainable houses are inclusive of making the best and comprehensive utilisation of the solar power, design of the site of house building, ventilation and natural light. For fulfilling the objec tive of this research, the methods will be analysed and presented for the creation of an eco-friendly house compatible with the Saudi Arabian environmental conditions such as that of availability of natural resources (Susilawati & A-Surf, 2011). The architecture model of an eco-house has been selected as the best option to the Saudi Arabian housing issue because it is an eco friendly house which provides the basis of leading a sustainable life to the people. The architecture model will be developed on the basis of availability and effectiveness of the natural resources within the country (Fields, 2011). With the designing of the most appropriate architecture model of an eco-friendly house for Saudi Arabia, the problem of both the economy as well as the environment can be encountered. The various methods of utilising the natural resources along with their effectiveness will provide the basis of architecture model of an eco-friendly house in Saudi Arabia. Architecture Model of Eco-Hou se for Saudi Arabia The following are the eco-friendly aspects to be incorporated within the houses to be build throughout the Kingdom: Water Storage facilities of rainwater, whenever it occurs should be incorporated in the sustainable houses. As there is scarcity of rain in Saudi Arabia, wells can be dig for gathering natural water from quite underground level which can be further utilised for using in laundry, cleaning and toilet. Various