Influences affecting consumers buying fashionable clothes

Subject Influences affecting consumers buying fashionable clothes There be many different factors which could afect the buying behaviour of the consumers when it comes to fashion and clothing. There are two slips of behaviour,the individual type which depends on the individuals tastes and the environmantal type which depends on civilization and society. We also bare in mind that most of the nation we cater for, range from an age of 15 to and age of 30 years. As i mentioned previously socialisation is a very outstanding factor when it comes to the production of clothes and fashion and we are very aware of it since our company is situated in india.Even now with the idea of globilization in todays young tidy sums minds, in that location is still a tendency to follow the countrys tradition or habbits which changes the buying behaviour of our potential customers drastically. Therefore we take up to cater and adapt to the countrys traditions and wants. It would be a big mistak e to try and sell clothes that go against these peoples horticulture or religion, because they simply wont buy them. But this dosent mean that we shouldnt produce clothes that go against these peoples culture since in the country there is a certain percentage of people not following this culture or same tradition.This percentage is called the sub-culture which is very strategic for our company. As a fashion clothing introduction company we should nutriment in mind gender. Nowadays gender are more or little equal so it is important to balance the stock we have for both sexes. Age is also important as i mentioned in a higher place. We must cater for the majority age group. Lifestyles also shouldnt be neglected. this area is exceedingly important when it comes to producing clothing. Since our main market are students there are two factors which limit their lifestyle. One bow are the reference groups and aspiration groups.A good example of these are famous people know to these students like singers or actors. These people manage to introduce any kind of fashion ranging from all sorts of supernatural fashion back to old fashioned ways of dressing. Therefore its hard but important to keep up to date wit these changes in fashion so that we can supply our customers with what they want. Another influence is family. Many times students are represented by the parents but its not that common anymore. Its more apparent that they are represented by an older brother or sister. Social classes are very important to look at when producing clothes.In a country one finds different social classes and therefore there is a choice. We either cater for all the different classes or choose the class which has the majority of potential buyers. For example the Upper social class are more likely to buy a real neet shirt or trousers whilst the middle social class would be happy wit a jersey and a pair non classy trousers, for example jeans. But since we are catering for a group of people who are students they are more likely to buy new fashion so we have to reciprocate their needs buy selling them what they want like the latest fashion at a expense that can satisfy their income.Another factor that i think should be mentioned is the marketing effort shown by the employees for hight customer recognition. If this is done it puts a vital good light on our brand and outlet. They should do their vanquish to please the customer so that the customer gets a good impression and leaves the shop satisfied. All the factors mentioned above are very important and should be followed up to obtain a higher sales volume. They should be researched and examined and also kept up to date as much as possible. If this is done the company depart have great success not only with its present customers but also with new ones to come.